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Instagram giveaway rules template

Clear rules protect you and your entrants. People know exactly how to enter, nobody argues about the deadline, and Instagram's promotion guidelines ask you to publish rules and say the giveaway isn't run by Instagram. Copy the templates below, fill in the highlighted parts and post them with your giveaway.

This template is a starting point, not legal advice. Giveaway laws differ by country and state, so check the rules where you and your entrants live. Using Spinveri doesn't make a giveaway legal. You're responsible for your rules and prize.

Fill in your details (optional)

Type here and both templates below update. Nothing is saved or sent anywhere. Skip a field and its placeholder stays in the text, ready for you to edit.

For example: a $50 gift card

For example: October 31, 11:59 pm Eastern Time

For example: the United States and Canada

For example: 18

Short version for your caption

A few lines to paste under your giveaway post. It points people to the full rules, so put the full rules somewhere with a link: a link in your bio, a Story highlight or a page on your website.

[Your brand] giveaway: win [Prize and approximate value]! To enter, comment on this post by [End date and time zone] and tag [Number] friends. One entry per person. We pick the winner at random from eligible comments using Spinveri. Afterwards we share a public page where anyone can check the draw, and entrants can confirm their entry there for 90 days. Not sponsored, endorsed or administered by Instagram. Full rules: [Link to full rules]

Highlighted text is yours to fill in.

Full official rules

Delete any entry rule you don't use (the friends or hashtag lines). If your rules ask people to follow you, add that line and check it by hand: Spinveri reads comments only and can't see who follows you.

[Your brand] Instagram giveaway: official rules NO PURCHASE NECESSARY. Void where prohibited. Sponsor This giveaway is run by [Your brand] ("Sponsor"), [Sponsor address]. Questions: [Contact email]. Eligibility Open to residents of [Eligible countries/states] who are at least [Minimum age] years old. Employees of the Sponsor and their immediate family are not eligible. Entrants must follow Instagram's terms of use. Entry period The giveaway starts on [Start date] and ends on [End date and time zone]. Comments made outside this period do not count. How to enter Comment on the giveaway post on Instagram during the entry period. To count, your comment must: - tag [Number] friends, and - include [#hashtag]. Only comments on the original giveaway post count. Each person gets one entry: if you comment more than once, only one entry counts. The Sponsor may disqualify comments that do not follow these rules. No purchase necessary You do not need to buy anything or pay anything to enter or win. How the winner is chosen After the entry period ends, one winner is chosen at random from the eligible comments using Spinveri (spinveri.com), a third-party random draw tool. The random number that decides the winner is sealed before the final entry list is collected, so the result cannot be changed afterwards. Anyone can check the draw on a public verification page: [Verification link] What the verification page shows To run the draw, the Sponsor uses Spinveri to read the comments on the giveaway post. By entering, you agree that the winner's Instagram username and winning comment will appear on a public verification page, and that for 90 days after the draw anyone can use that page to check whether a username entered. Entry data is then deleted; the winner's username and the sealed result may stay on the page. More detail: spinveri.com/privacy#entrants Winner notification and claim deadline The Sponsor will contact the winner by reply to their comment or by direct message on Instagram within [Number] days of the draw. The winner has [Number] days to respond. If the winner does not respond in time or is not eligible, the Sponsor may choose another winner. Prize The prize is [Prize and approximate value]. The prize is not transferable and has no cash alternative unless the Sponsor says otherwise. The Sponsor is responsible for delivering the prize. The winner is responsible for any taxes or customs fees. Instagram release This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram or Meta. By entering, each entrant completely releases Instagram and Meta from any liability related to this giveaway. Entrants are providing their information to the Sponsor, not to Instagram. Privacy The Sponsor uses entrants' information only to run the giveaway, choose and contact the winner, and deliver the prize. Privacy policy: [Link to your privacy policy] Void where prohibited This giveaway is void where prohibited or restricted by law. Sponsor contact [Your brand], [Contact email]

Highlighted text is yours to fill in.

Before you post

  • Match the rules to what you actually do. Don't promise a check you won't make.
  • Tell entrants the winner's username goes on a public page and that anyone can check an entry there for 90 days. The rules above already say so. Entrants can read what happens to their data.
  • Add your own verification link after the draw. Spinveri gives you one for every draw.

Ready to pick your winner?

Free draws include a public page anyone can check.

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